Are You A Home Based Business Entrepreneur
I am a firm believer in the statement “When the student is ready the teacher appears”. Several years ago I purchase the book by Professor Paul Zane Pilzer, called the Next Millionaires.
As you probably know Pilzer is a leading predictor of economic catalysts and trends.
Now how’s this for the law of attraction… this book jumped back into my hands several days ago and as I started to reread it I got very excited about what was jumping out of the pages. The next millionaires according to Pilzer are those that capitalize on the internet, and he goes on to say why home based business entrepreneurs will be among the richest in our new economy.
Fortunately for us we are still well within the 10 year times span that Pilzer predicts. As he says in the ten years from 2006 to 2016, we’re on track to creating in excess of more than 18.5 million millionaires. And they way to go is to develop your own successful home based business.
Now, for those of you who know me, you’ll know that I am passionate about helping others (especially my women friends) to create better business lives, to shift the focus from having a job to integrate both our family and business lives and still have time to indulge ourselves in the odd “cafe latte”.
Making the transition to home based can be simple if you follow the steps I will be sharing with you over the next few weeks. First it’s important to know what the common mistakes people starting their own home based business make… so here’s the first one..
1. The problem most business owners have is that they develop their product first.
Your product or service must solve a problem for a ‘group’ of individuals. It must identify their pain and take them to pleasure. Discover their problems and give them a solution.
Do you know the thing that keeps them awake at night, takes up their thought processes, or is on their mind from the moment they wake up in the morning.
If your product or service can solve this problem then it is worthwhile pursuing.
We work from the premise that you should find your target market first, find out what they want, what problems they have and then formulate your product or service around this existing market.
Rather than launching into your business and hoping that it will succeed – it is critical to do your research first. The internet is a quick and inexpensive way to find out if your idea will “fly”. (Key word searches, looking at the competition and searching for niches will all assist you)
Build it and they will come – is not the catch cry of business today – you need to be a ‘savvy marketer’.
So remember: Market first – Product or Service second
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Pauline Purvis, specializes in teaching women how to tap into their entrepreneurial spirit and create profitable “work from home” businesses. For your FREE Book "It's Not Gossiping... It's Networking" go to CafeLatteLifestyles.com. While you're at it, follow Pauline on Twitter
