Making Your Offer Irresistable
In my previous post “Are You A Home Based Business Entrepreneur” I covered the Number 1 mistake that people make when they start up their home based business. That was creating product first when they should be considering the “market” first.
Here is the second mistake that most people make… they are running a “Me Too” business.
In my experience most people in business are doing a good job, providing quality products and friendly service, but what they are failing to do is influence the client to choose them above anyone else.
Whatever your Niche Marketing idea is, you have to make sure there’s enough of a want or need for it (”need” is always better, by the way – people can always shrug off a “want”).
It is so important to make sure that your target audience is big enough and hungry enough – then go to work!
The place to start is to find out exactly what the fears, frustrations, want, desires and needs of your prospect really are and then offer them a solution in a way that persuades them to take action.
You need to market your product or solution to them in a way that has them clamouring to;
- place and order,
- pick up the phone,
- request a free report, or
- make an appointment
In other words take some positive action towards the solution that you are offering them.
Your goal is to make your business distinctive – positively distinctive – to get your customers and clients to see your business as offering a superior benefit or advantage that no other competitor offers them.
Something very valuable, very desirable, very important, very precious and meaningful to them that is not available anywhere else.
So the question is what are the biggest fears, frustrations, wants, desires and needs of your prospect?
What is it that keeps them awake at night?
And… How can you solves this problem for them in a way that none of your competitors can?…
These are tough questions I know but… without the answers you will be a “ME TOO” business providing “ME TOO” solutions and you don’t want that… if that’s what you have then you leave your customer no other alternative than to shop for “price” and price alone.
So it’s time to take out a pen and paper and start working on these questions… I suggest you go and sit in a sunny spot in your favourite cafe and get to work….
And I’ll see you In the Cafes of the World.
Similar Posts:
- Finding Your Ideal Client
- Are You A Home Based Business Entrepreneur
- Can We Really Have It All?
- My Motivation For The Cafe Latte Blog
- The Spirit of the Female Entrepreneur
Pauline Purvis, specializes in teaching women how to tap into their entrepreneurial spirit and create profitable “work from home” businesses. For your FREE Book "It's Not Gossiping... It's Networking" go to CafeLatteLifestyles.com. While you're at it, follow Pauline on Twitter
