Making Your Offer Irresistable
In my previous post “Are You A Home Based Business Entrepreneur” I covered the Number 1 mistake that people make when they start up their home based business. That was creating product first when they should be considering the “market” first.
Here is the second mistake that most people make… they are running a “Me Too” business.
In my experience most people in business are doing a good job, providing quality products and friendly service, but what they are failing to do is influence the client to choose them above anyone else.
Whatever your Niche Marketing idea is, you have to make sure there’s enough of a want or need for it (”need” is always better, by the way – people can always shrug off a “want”).
It is so important to make sure that your target audience is big enough and hungry enough – then go to work!
The place to start is to find out exactly what the fears, frustrations, want, desires and needs of your prospect really are and then offer them a solution in a way that persuades them to take action.
You need to market your product or solution to them in a way that has them clamouring to;
- place and order,
- pick up the phone,
- request a free report, or
- make an appointment
In other words take some positive action towards the solution that you are offering them.
Your goal is to make your business distinctive – positively distinctive – to get your customers and clients to see your business as offering a superior benefit or advantage that no other competitor offers them.
Something very valuable, very desirable, very important, very precious and meaningful to them that is not available anywhere else.
So the question is what are the biggest fears, frustrations, wants, desires and needs of your prospect?
What is it that keeps them awake at night?
And… How can you solves this problem for them in a way that none of your competitors can?…
These are tough questions I know but… without the answers you will be a “ME TOO” business providing “ME TOO” solutions and you don’t want that… if that’s what you have then you leave your customer no other alternative than to shop for “price” and price alone.
So it’s time to take out a pen and paper and start working on these questions… I suggest you go and sit in a sunny spot in your favourite cafe and get to work….
And I’ll see you In the Cafes of the World.
Are You A Home Based Business Entrepreneur
I am a firm believer in the statement “When the student is ready the teacher appears”. Several years ago I purchase the book by Professor Paul Zane Pilzer, called the Next Millionaires.
As you probably know Pilzer is a leading predictor of economic catalysts and trends.
Now how’s this for the law of attraction… this book jumped back into my hands several days ago and as I started to reread it I got very excited about what was jumping out of the pages. The next millionaires according to Pilzer are those that capitalize on the internet, and he goes on to say why home based business entrepreneurs will be among the richest in our new economy.
Fortunately for us we are still well within the 10 year times span that Pilzer predicts. As he says in the ten years from 2006 to 2016, we’re on track to creating in excess of more than 18.5 million millionaires. And they way to go is to develop your own successful home based business.
Now, for those of you who know me, you’ll know that I am passionate about helping others (especially my women friends) to create better business lives, to shift the focus from having a job to integrate both our family and business lives and still have time to indulge ourselves in the odd “cafe latte”.
Making the transition to home based can be simple if you follow the steps I will be sharing with you over the next few weeks. First it’s important to know what the common mistakes people starting their own home based business make… so here’s the first one..
1. The problem most business owners have is that they develop their product first.
Your product or service must solve a problem for a ‘group’ of individuals. It must identify their pain and take them to pleasure. Discover their problems and give them a solution.
Do you know the thing that keeps them awake at night, takes up their thought processes, or is on their mind from the moment they wake up in the morning.
If your product or service can solve this problem then it is worthwhile pursuing.
We work from the premise that you should find your target market first, find out what they want, what problems they have and then formulate your product or service around this existing market.
Rather than launching into your business and hoping that it will succeed – it is critical to do your research first. The internet is a quick and inexpensive way to find out if your idea will “fly”. (Key word searches, looking at the competition and searching for niches will all assist you)
Build it and they will come – is not the catch cry of business today – you need to be a ‘savvy marketer’.
So remember: Market first – Product or Service second
The Ultimate Cafe Latte Lifestyle
I just spent an awesome morning with a fantastic group of women in business at one of my favourite Cafe’s here in Perth, Western Australia.
The Secret To You
I’m a big fan of The Secret and try to attract the energy into my own life each day.
Coaches and Mentors – Creating Your Own Dream Team
A few days ago, my friend Margit and I went to the Perth Women’s Expo. It was a great “girl’s day out” filled with, stimulating conversation and lots of ‘dream building’ ideas.
This got me thinking about how important it is to spend time with friends and mentors, people who have a positive influence on your life… it’s about creating your own “Dream Team”.
In order for you to realize your Big ideas, dreams and goals, you need to have people in your life who support you in your quest. I would not be where I am today without all of my coaches and mentors—my “dream team.” It has been a key factor in my success. Your life success also will be about the books that you read and the people you associate with.
If nothing else – knowing these two concepts has the potential to change your life, and whether you control the input or not, they will influence your life both now and in the future.
If you take a moment to reflect back into your life and look at the influences that have impacted you in a positive way and caused you to make changes in your life, can you attribute it to something you have read or someone that influenced you?
I am sure if you look back to any negative changes that have affected your life you will see a similar pattern evolving. Was that change influenced in any way by either someone you listened to or something that you read?
Powerful isn’t it?
So it’s the books that you read (and yes, magazines and news articles count) and the people that you associate with, that really make a big difference.
I have also heard it said that if you look at your current income and then average the incomes of your five closest friends, you will find that there is a direct correlation there. Scary?
The good thing you can actually control the input with a very simple formula.
- Turn off the TV.
- Cancel the newspaper delivery.
- Read for 15 minutes every day – from a positive, uplifting or instructional book.
- Choose your mentors, coaches and friends wisely and spend time with them
By the way… if anything important is happening in the world that you really need to know about – believe me, someone will tell you. You still get to hear about tsunamis, bombings and interest rate rises and the Queen Mothers passing even when you don’t read newspapers or watch the news – trust me, I know this first hand.
More about “books” in my next chat… until then make a conscious decision to spend more time with people who can influence your life in the direction that you choose and less time with those who are going in the other direction.
See you in the Cafe’s of the World!
